Nike Israel Transgender Women Campaign

Stunning Trans Women Star in New Nike Campaign1 min read

These powerful trans women models are breaking down borders on the streets of Tel Aviv.

Brands are embracing change and spotlighting more people from the LGBTQ community. In 2016 Cover Girl made waves when it announced that it would feature a 17-year-old boy, James Charles, in campaigns for its newest mascara, “So Lashy.” Now Nike Israel is taking it a step further with an inspiring unapologetic campaign proudly featuring strong and stunning trans women for a new women’s sportswear campaign.

Nike Israel Transgender Women CampaignDaniel Olevson | Facebook

Billboards proudly featuring trans women models in the center of Tel Aviv — Feb 7, 2017

The campaign for Nike Black & White Spring 2017 Women’s Collection was shot in Israel using powerful and beautiful imagery of inspiring transgendered women. The unapologetic images are beautiful and captivating.


Tel Aviv has long been a stronghold for LGBTQ rights in a conservative country. The city is considered by many a gay oasis in the Middle East. We’re looking forward to more campaigns like this.

Nike Israel Transgender Women CampaignDoron Sery

 

Nike Israel Transgender Women CampaignDoron Sery

 

Nike Israel Transgender Women CampaignDoron Sery

 

Nike Israel Transgender Women CampaignDoron Sery

 

Nike Israel Transgender Women CampaignDoron Sery
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