Openly Gay Apple CEO Tim Cook pens a letter to Apple employees urging unity following Trump’s victory
CEO Tim Cook urges Apple employees to get to work and improve the world by moving forward. He calls for us all to come together following the Trump victory regardless of background and political stance.
“If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl, but whatever you do you have to keep moving forward.—MLK
Cook is careful never to mention Trump, an open foe of Apple who has called for a boycott of the company, by name. He doesn’t delve into the muck thrown over the past year or how the Trump campaign deliberately targetted minorities and those different from you—the very antithesis of Apple’s values, which celebrate diversity.
Read Tim Cook’s full email to Apple Employees:
I’ve heard from many of you today about the presidential election. In a political contest where the candidates were so different and each received a similar number of popular votes, it’s inevitable that the aftermath leaves many of you with strong feelings.
We have a very diverse team of employees, including supporters of each of the candidates. Regardless of which candidate each of us supported as individuals, the only way to move forward is to move forward together. I recall something Dr. Martin Luther King, Jr. said 50 years ago: “If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl, but whatever you do you have to keep moving forward.” This advice is timeless, and a reminder that we only do great work and improve the world by moving forward.
While there is discussion today about uncertainties ahead, you can be confident that Apple’s North Star hasn’t changed. Our products connect people everywhere, and they provide the tools for our customers to do great things to improve their lives and the world at large. Our company is open to all, and we celebrate the diversity of our team here in the United States and around the world — regardless of what they look like, where they come from, how they worship or who they love.
I’ve always looked at Apple as one big family and I encourage you to reach out to your co-workers if they are feeling anxious.
Let’s move forward — together!