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Apple CEO Tim Cook Pens Powerful Note to Employees in Response to Charlottesville Violence4 min read

Openly Gay Apple CEO Tim Cook has no time for racists, white supremacists and neo-Nazis.

Tim Cook did not mince his words in this note that he penned to Apple employees in response to the violence in Charlottesville. In the email obtained by Recode, Cook demands that all Apple employees—regardless of their political view—stand together on the notion that all are equal. “As a company, through our actions, our products and our voice, we will always work to ensure that everyone is treated equally and with respect,” Cook wrote.

“This is not about the left or the right, conservative or liberal,” Cook continued .”It is about human decency and morality. I disagree with the president and others who believe that there is a moral equivalence between white supremacists and Nazis, and those who oppose them by standing up for human rights. Equating the two runs counter to our ideals as Americans.”


In response to the waves of neo-Nazis and white supremacists coming out of the woodwork in droves, Cook announced, “Apple will be making contributions of $1 million each to the Southern Poverty Law Center and the Anti-Defamation League. We will also match two-for-one our employees’ donations to these and several other human rights groups, between now and September 30.”

Samuel Corum/Anadolu Agency/Getty Images

This is not the first time that Tim Cook has taken to emailing all Apple employees in response to Trump. The day after the election Tim Cook wrote an email calling for all employees to remain united and improve the world by moving forward, quoting Dr. Martin Luther King Jr.: “If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl, but whatever you do you have to keep moving forward.”

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Again Cook quoted MLK and wrote, “‘Our lives begin to end the day we become silent about the things that matter.’ So, we will continue to speak up. These have been dark days, but I remain as optimistic as ever that the future is bright.”

Read Tim Cook’s full note:

Team,

Like so many of you, equality is at the core of my beliefs and values. The events of the past several days have been deeply troubling for me, and I’ve heard from many people at Apple who are saddened, outraged or confused.

What occurred in Charlottesville has no place in our country. Hate is a cancer, and left unchecked it destroys everything in its path. Its scars last generations. History has taught us this time and time again, both in the United States and countries around the world.

We must not witness or permit such hate and bigotry in our country, and we must be unequivocal about it. This is not about the left or the right, conservative or liberal. It is about human decency and morality. I disagree with the president and others who believe that there is a moral equivalence between white supremacists and Nazis, and those who oppose them by standing up for human rights. Equating the two runs counter to our ideals as Americans.

Regardless of your political views, we must all stand together on this one point — that we are all equal. As a company, through our actions, our products and our voice, we will always work to ensure that everyone is treated equally and with respect.

I believe Apple has led by example, and we’re going to keep doing that. We have always welcomed people from every walk of life to our stores around the world and showed them that Apple is inclusive of everyone. We empower people to share their views and express themselves through our products.

In the wake of the tragic and repulsive events in Charlottesville, we are stepping up to help organizations who work to rid our country of hate. Apple will be making contributions of $1 million each to the Southern Poverty Law Center and the Anti-Defamation League. We will also match two-for-one our employees’ donations to these and several other human rights groups, between now and September 30.

In the coming days, iTunes will offer users an easy way to join us in directly supporting the work of the SPLC.

Dr. Martin Luther King said, “Our lives begin to end the day we become silent about the things that matter.” So, we will continue to speak up. These have been dark days, but I remain as optimistic as ever that the future is bright. Apple can and will play an important role in bringing about positive change.

Best,

Tim