Apple introduces iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition to Fund the Fight against AIDS
In celebration and dedication of its 10-year collaboration with PRODUCT(RED), Apple announced the sale of iPhone 7 and iPhone 7 Plus in a vibrant red aluminum finish. According to Apple, “this gives customers an unprecedented way to contribute to the Global Fund and bring the world a step closer to an AIDS-free generation.” The special edition (RED) phones will be available online and in stores beginning Friday, March 24th.
“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Tim Cook, Apple’s CEO. “The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”
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Apple, helmed by out gay CEO, Tim Cook, is the world’s largest corporate donor to the Global Fund, contributing more than $130 million as part of its partnership with (RED). “Combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT)RED iPhone,” noted Deborah Dugan, (RED)’s CEO.
(RED)’s critical work provides access to life-saving HIV/AIDS programs in sub-Saharan Africa, which is home to more than two thirds of the world’s HIV-positive population. One hundred percent of all money raised by (RED) goes directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from moms to their babies. Since it was founded in 2006, (RED) has generated more than $465 million for the Global Fund, with more than $130 million from Apple alone.