Comcast Chicago Reversed Its Anti-Gay Decision to Ban a Boy Butter Commercial of Seth Fornea Seductively Churning Butter
After a gay media backlash, Comcast has reversed their decision to ban a Boy Butter commercial featuring Seth Fornea churning butter according to Boy Butter CEO Eyal Feldman. The spot will air this Friday during Rupaul’s Drag Race on VH1.
“We totally prevailed and I certainly believe that Comcast will become a gay friendlier place to advertise due to this affair.—Eyal Feldman
Comcast denied any nefarious intentions and said that the issue was because of an ad placement mix-up, as they do not place ads for Logo in the Chicago market. RuPaul’s Drag Race was originally to air on Logo and then switched to VH1. Feldman, however, noted that this all happened just a week before he was notified of the station shuffle.
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Comcast released in a statement: “Comcast Spotlight, the advertising sales division of Comcast Cable, received a request from the advertiser [Boy Butter] to air a spot on The Logo Network in Chicago. We informed them that we do not insert ads on that network in the local Chicago market. We recently connected with the advertiser, and we are working together to revisit their campaign needs based on what is available in the local Chicago market.”
Originally Comcast proposed to air the Boy Butter commercial on other channels in Chicago, but the cable provider slammed on the brakes after seeing the sultry ad spot. “The [Comcast] rep called me to tell me legal rejected [the commercial],” Feldman told OutBuzz. “I asked to speak to the manager as to why. He told me it was not fit for their viewers.”
At that point Comcast wouldn’t allow Boy Butter to run their commercial on VH1 or any other of their channels in the Chicago area, according to Feldman.
Gay Backlash Reversed the Chicago Anti-Gay Censorship
Comcast reversed the decision to ban the Boy Butter commercial after a harsh and widespread response from gay media and outcry on social media. “We worked out running [the Boy Butter] ad and they were sorry for all of this,” Feldman continued. “They want to give me some free ads to make up for the loss of the first few episodes of the season.”
The censorship seemed to be a double standard against gay men
Comcast Chicago’s ban showcases a larger problem of double standards toward gay men in society, which we at OutBuzz have frequently encountered in our campaigns. If you replace imagery featuring suggestive pretty woman with men, it immediately becomes NSFW. The only acceptable version of gay in society is still that of the sanitized gay. Gays in wigs and dresses? Couldn’t be funnier. Gays kissing and holding hands? Squirm uncomfortably in chair and look away.
Take for example Carl Jr’s 2015 Super Bowl Commercial, which aired on national television including Chicago. The spot is full of sexual innuendos and features Charlotte McKinney parading around naked to the merriment of the straight male passersby. It is essentially soft-core pornography, and it aired on the most watched event of the entire year. The Boy Butter ad, far more reserved than the Carl Jr spot, was only going to air on RuPaul’s Drag Race on VH1—hardly a conservative demographic.
Comcast’s reversal on its decision will hopefully set a precedent for gay advertising and push the boundaries of equality and acceptance even further. “We totally prevailed and I certainly believe that Comcast will become a gay friendlier place to advertise due to this affair,” Feldman rejoiced.
Watch the Boy Butter commercial featuring Seth Fornea that Comcast Chicago originally banned
“I wanted to send my thanks to all those who amplified our voice and supported Boy Butter in this struggle. We received heartfelt support worldwide from fans of the product, the gay community, members of the press and folks who never heard of my product before but thought we needed to be given a fair shake,” Feldman concluded in a statement. “This was a victory for the right thing to do and we are forever grateful that the playing field in the Midwest, and the rest of country got a little more equitable through this experience.”